The life of Nic

RedBubble is a creative e-commerce retailer that allows consumers to use their products to fit the customers needs of decorating and expressing using RedBubble products in their life and workspaces. RedBubble was founded in 2006 with the idea to allow independent artists the freedom and ability to form an art community that they can then share using RedBubble’s ecosystem to help them produce their creative products. In their brand they currently offer an array of products such as mugs, phone cases prints, T-shirts, hoodies, cushions, duvet covers, leggings, skirts and scarves, etc. The brand currently is in 23 countries with the United States, United Kingdom, and Europe being the leading region for the brand. RedBubble’s tagline, “Uncommon designs on everyday products from independent artists around the world.” really captures the brand’s unique selling point that is taking these designs and giving them to an audience that they know will appreciate them. Artists in different locations

My initial thought on the SEMrush project was that there is a lot I did not know about tracking analytics. I was amazed by the amount of sets for each project. At first, I was overwhelmed and did not know where to begin. I continued to review the components that I found on the dashboard. When I began my first project, I chose to create a project under my blog website. SEMrush allows their members to learn about the details of their on/off page features to find out what has been successful and what features need improvement.  I input my blog website domain in as a new project. I immediately set up the site audit to analyze the health of my blog website. It gave me a list of things that are causing my site to be unhealthy. The purpose of this SEMrush component is to determine what needs to be improved in order to maintain a successful website. As I found in my analysis, my site’s health is at 76%. I referred to the help page to learn about what this percentage meant. According to SEMrush

“Web analytics is a process of analyzing how visitors on your site behave.” Bigby (2018) There are numerous tools to learn about audience analytics and how to improve them. It is important for businesses to base decisions on Web analytics because they can determine success of all outreach to best improve relationships with their audience. The lesson touched on the purpose of Google Analytics, “A solid knowledge of these concepts will help you understand how to segment traffic using Google Analytics reports as well as how to analyze visitors’ behavior against business goals, even if their behavior doesn't generate a page view (for example, viewing a flash file).” For small businesses, web analytics are a strategic way to find out who the target audience is based on the interactions with the content posted.  The reason brands turn to an analytics tool like Google Analytics is because companies want a lot of data and have the time and the ability or team to act on it (Frost, 2020). Al