E-Commerce of RedBubble
RedBubble is a creative e-commerce retailer that allows consumers to use their products to fit the customers needs of decorating and expressing using RedBubble products in their life and workspaces. RedBubble was founded in 2006 with the idea to allow independent artists the freedom and ability to form an art community that they can then share using RedBubble’s ecosystem to help them produce their creative products. In their brand they currently offer an array of products such as mugs, phone cases prints, T-shirts, hoodies, cushions, duvet covers, leggings, skirts and scarves, etc. The brand currently is in 23 countries with the United States, United Kingdom, and Europe being the leading region for the brand. RedBubble’s tagline, “Uncommon designs on everyday products from independent artists around the world.” really captures the brand’s unique selling point that is taking these designs and giving them to an audience that they know will appreciate them.
Artists in different locations come together as one large community. Redbubble operates as a market for independent artists to produce products. According to Digital Initiative, “during February 2017, the company had 15 fulfillers producing and distributing 62 different types products (including mugs, phone cases prints, T-shirts, hoodies, cushions, duvet covers, leggings, skirts and scarves, etc) in 23 countries, the United States (65% of TGV), UK (14.5 of TGV) and Europe (12%) being the leading regions.” I chose RedBubble as my brand for this blog post because I am a loyal consumer to their products and services. They are a well rounded brand that focuses on the purpose rather than just the products. My favorite feature RedBubble offers is the chance to share numerous amounts of art in any form such as stickers, drinkware, t-shirts, and more! I believe RedBubble is in need of stronger online traffic because although they have many consumers globally, it can be improved. In this post, I will be addressing the analysis strategy through information about how they use web analytics and SEO to monitor visitor traffic and customers.
After researching RedBubble in depth I learned they have a strong online media presence with about 330K followers gaining around 4,000 likes each Instagram post. The Facebook page is upward of almost 1 million follows, however Twitter, Tumblr, and Pinterest are not nearly as present. One of RedBubbles trends is teaching artists about how to self-promote to consumers. With the help of RB’s blog, artists have the opportunity to increase awareness of their art sold on the website. For example, a blog post from August 2019 titled “Share Your Work Like a Pro With Our New Promotional Tools” provides educational features for artists to use to their advantage and build a stronger platform for themselves. RedBubble uses multiple online outlets to track engagement of all consumers. This includes buyers, potential artists and current artists. The retailer offers more than just products, they offer education on growing your market which ultimately benefits RB. This creates a continuous conversation with RedBubble’s audience to promote their product and services.
Similar to this week’s lesson plan, I discovered a source RedBubble created for their artists to sell products successfully. The source came from the RedBubble blog and the purpose of the source was to choose the best keywords to tag artwork. According to RedBubble techniques, “With proper tagging practices, you can use specific keywords to bring your artworks to the top of search results on Redbubble and search engines like Google, which can result in discovery and sales.” This is a useful resource to have for consumers learning about expanding their network in sales. However, it only benefits RedBubble. Once the keywords are written strategically to improve online traffic, analytics can arise in the landing page sector to lead consumers to a certain artist profile on RedBubble. It is all subject to change, which makes RedBubble a more versatile retailer for many global buyers and sellers.
RB has an advantage of being a global company serving people from any location. When I first discovered RedBubble I was trying to find stickers relating to my interests. I did not expect to be opened to an online community of artists with a variety of product differentiation. Being a loyal customer of the RedBubble brand for many years has given me the personal consumer experience to see the brand’s well rounded display of art from artists around the globe. One of my favorite offerings that the brand does is the opportunity to see different types of art, as well as seeing that art displayed in different forms on stickers, shirts, and others. The brand gives power to designers both new and old in the art field a great sense of community for these artists no matter where they originate from. However, when looking further into the brand, some of their methods for reaching new consumers and audiences could be updated to fit with current social media trends similar in brand positions like Redbubble. The brand overall has done well with their social media presence with Facebook being their dominant platform with the brand having upward of a million followers on their Facebook page. Instagram comes right underneath that number at a lower following of 330k with an average of 4,000 likes per post. The brand is activated on other social media platforms such as Twitter, Tumblr, and Pinterest, but their accounts do not receive the same engagement as they do on Facebook and Instagram.
As for the visitor traffic, Redbubble values the creative partners they work with and giving them the tools to succeed shows the brand’s dedication to the art community and artist alike. SEMrush indicates (2020): “Organic Traffic Insights combines your Google Analytics, Google Search Console, and SEMrush data all into a single dashboard. This includes data such as click-through rate, sessions, and volume with organic keywords and rankings found by SEMrush and Google Search Console. With this integration, you can uncover those “not-provided” keywords from Google Analytics and quickly cross-reference data sources to get the most accurate overall look at your website’s organic search performance.” I am sure RedBubble tracks traffic through private strategies. However, this SEMrush feature can be utilized to best improve the number of visitors globally by making simple changes. The innovation to the site can work on its flaws to implement the best techniques to keep a successful retailer of RedBubble in business for years to come.
Artists in different locations come together as one large community. Redbubble operates as a market for independent artists to produce products. According to Digital Initiative, “during February 2017, the company had 15 fulfillers producing and distributing 62 different types products (including mugs, phone cases prints, T-shirts, hoodies, cushions, duvet covers, leggings, skirts and scarves, etc) in 23 countries, the United States (65% of TGV), UK (14.5 of TGV) and Europe (12%) being the leading regions.” I chose RedBubble as my brand for this blog post because I am a loyal consumer to their products and services. They are a well rounded brand that focuses on the purpose rather than just the products. My favorite feature RedBubble offers is the chance to share numerous amounts of art in any form such as stickers, drinkware, t-shirts, and more! I believe RedBubble is in need of stronger online traffic because although they have many consumers globally, it can be improved. In this post, I will be addressing the analysis strategy through information about how they use web analytics and SEO to monitor visitor traffic and customers.
After researching RedBubble in depth I learned they have a strong online media presence with about 330K followers gaining around 4,000 likes each Instagram post. The Facebook page is upward of almost 1 million follows, however Twitter, Tumblr, and Pinterest are not nearly as present. One of RedBubbles trends is teaching artists about how to self-promote to consumers. With the help of RB’s blog, artists have the opportunity to increase awareness of their art sold on the website. For example, a blog post from August 2019 titled “Share Your Work Like a Pro With Our New Promotional Tools” provides educational features for artists to use to their advantage and build a stronger platform for themselves. RedBubble uses multiple online outlets to track engagement of all consumers. This includes buyers, potential artists and current artists. The retailer offers more than just products, they offer education on growing your market which ultimately benefits RB. This creates a continuous conversation with RedBubble’s audience to promote their product and services.
Similar to this week’s lesson plan, I discovered a source RedBubble created for their artists to sell products successfully. The source came from the RedBubble blog and the purpose of the source was to choose the best keywords to tag artwork. According to RedBubble techniques, “With proper tagging practices, you can use specific keywords to bring your artworks to the top of search results on Redbubble and search engines like Google, which can result in discovery and sales.” This is a useful resource to have for consumers learning about expanding their network in sales. However, it only benefits RedBubble. Once the keywords are written strategically to improve online traffic, analytics can arise in the landing page sector to lead consumers to a certain artist profile on RedBubble. It is all subject to change, which makes RedBubble a more versatile retailer for many global buyers and sellers.
RB has an advantage of being a global company serving people from any location. When I first discovered RedBubble I was trying to find stickers relating to my interests. I did not expect to be opened to an online community of artists with a variety of product differentiation. Being a loyal customer of the RedBubble brand for many years has given me the personal consumer experience to see the brand’s well rounded display of art from artists around the globe. One of my favorite offerings that the brand does is the opportunity to see different types of art, as well as seeing that art displayed in different forms on stickers, shirts, and others. The brand gives power to designers both new and old in the art field a great sense of community for these artists no matter where they originate from. However, when looking further into the brand, some of their methods for reaching new consumers and audiences could be updated to fit with current social media trends similar in brand positions like Redbubble. The brand overall has done well with their social media presence with Facebook being their dominant platform with the brand having upward of a million followers on their Facebook page. Instagram comes right underneath that number at a lower following of 330k with an average of 4,000 likes per post. The brand is activated on other social media platforms such as Twitter, Tumblr, and Pinterest, but their accounts do not receive the same engagement as they do on Facebook and Instagram.
As for the visitor traffic, Redbubble values the creative partners they work with and giving them the tools to succeed shows the brand’s dedication to the art community and artist alike. SEMrush indicates (2020): “Organic Traffic Insights combines your Google Analytics, Google Search Console, and SEMrush data all into a single dashboard. This includes data such as click-through rate, sessions, and volume with organic keywords and rankings found by SEMrush and Google Search Console. With this integration, you can uncover those “not-provided” keywords from Google Analytics and quickly cross-reference data sources to get the most accurate overall look at your website’s organic search performance.” I am sure RedBubble tracks traffic through private strategies. However, this SEMrush feature can be utilized to best improve the number of visitors globally by making simple changes. The innovation to the site can work on its flaws to implement the best techniques to keep a successful retailer of RedBubble in business for years to come.
- Josh, Levin, S., & Pascual, D. (2019, April 3). 5 Tips for Getting More Exposure on Redbubble. Retrieved from https://blog.redbubble.com/2016/07/5-tips-for-getting-more-exposure-for-your-work-on-redbubble/?awc=7554_1590628731_57dfda2bc1f4b34cd39dd16f1cac4657&utm_source=AWIN&utm_medium=affiliates&utm_campaign=Sub+Networks
- Redbubble, and Beth. “How to Choose the Best Keywords for Tagging Artwork.” Redbubble Blog, 3 Apr. 2019, blog.redbubble.com/2015/06/how-to-tag-artwork/.
- Redbubble : Targeting a Worldwide Artist Crowd. (n.d.). Retrieved from https://digital.hbs.edu/platform-digit/submission/redbubble-targeting-a-worldwide-artist-crowd/
- SEMrush Knowledge Base. (2020). Traffic Analytics. Retrieved from: https://www.semrush.com/kb/26-traffic-analytics
- Smith, T. (2019, August 7). Share Your Work Like a Pro With Our New Promotional Tools. Retrieved from https://blog.redbubble.com/2019/08/share-your-work-like-a-pro-with-our-new-promotional-tools/?awc=7554_1590628714_f42239f45a8be4ea82ac959723bccf7d&utm_source=AWIN&utm_medium=affiliates&utm_campaign=Sub+Networks
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