Posts

E-Commerce of RedBubble

RedBubble is a creative e-commerce retailer that allows consumers to use their products to fit the customers needs of decorating and expressing using RedBubble products in their life and workspaces. RedBubble was founded in 2006 with the idea to allow independent artists the freedom and ability to form an art community that they can then share using RedBubble’s ecosystem to help them produce their creative products. In their brand they currently offer an array of products such as mugs, phone cases prints, T-shirts, hoodies, cushions, duvet covers, leggings, skirts and scarves, etc. The brand currently is in 23 countries with the United States, United Kingdom, and Europe being the leading region for the brand. RedBubble’s tagline, “Uncommon designs on everyday products from independent artists around the world.” really captures the brand’s unique selling point that is taking these designs and giving them to an audience that they know will appreciate them. Artists in different locations
Post a Comment
Read more

W5 SEMrush

Image
My initial thought on the SEMrush project was that there is a lot I did not know about tracking analytics. I was amazed by the amount of sets for each project. At first, I was overwhelmed and did not know where to begin. I continued to review the components that I found on the dashboard. When I began my first project, I chose to create a project under my blog website. SEMrush allows their members to learn about the details of their on/off page features to find out what has been successful and what features need improvement.  I input my blog website domain in as a new project. I immediately set up the site audit to analyze the health of my blog website. It gave me a list of things that are causing my site to be unhealthy. The purpose of this SEMrush component is to determine what needs to be improved in order to maintain a successful website. As I found in my analysis, my site’s health is at 76%. I referred to the help page to learn about what this percentage meant. According to SEMrush
Post a Comment
Read more

W3 How to read your audience? (Adobe or Google Analytics)

“Web analytics is a process of analyzing how visitors on your site behave.” Bigby (2018) There are numerous tools to learn about audience analytics and how to improve them. It is important for businesses to base decisions on Web analytics because they can determine success of all outreach to best improve relationships with their audience. The lesson touched on the purpose of Google Analytics, “A solid knowledge of these concepts will help you understand how to segment traffic using Google Analytics reports as well as how to analyze visitors’ behavior against business goals, even if their behavior doesn't generate a page view (for example, viewing a flash file).” For small businesses, web analytics are a strategic way to find out who the target audience is based on the interactions with the content posted.  The reason brands turn to an analytics tool like Google Analytics is because companies want a lot of data and have the time and the ability or team to act on it (Frost, 2020). Al
Post a Comment
Read more

W4 How to determine the best social platform for your company?

Every new company requires different necessary assets to build a successful platform. During the COVID-19 pandemic many businesses new and old have learned the impact of social media to be a main outlet to reach consumers. “ Although 97% of Fortune 500 corporations are on LinkedIn, 84% are on Facebook, and 86% are on Twitter, many brands entered the social media front lines without a clear strategy.” ( Quesenberry 2018) In attempting to launch a company platform virtually, how does one know what platform would be most effective?  The approach to determining the right strategy for a company to participate in social media will vary. As I stated before each company requires different assets. One of the first steps in figuring out what social media platform is best for a company is to find the target audience. The audience will include the types of people that will support the company’s platform. Through demographics and psychographics, companies IMC specialists will encounter the general
1 comment
Read more

How to diagnose your website.

Web analytics are a strategic way to find out who the target audience is based on the interactions with the content posted. According to the Bulldog reporter, “Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey.”  There are a variety of visitors that will visit a company’s website, if you review my blog post on visit characterization you can review the characteristics that can determine the effectiveness of a website. This post will highlight the metric components of the audience that will encounter a website. Visitor Characterization focuses on the actual people that will be visiting the website and the amount of times they return to the site. The components I will review over this blog post is the return, repeat, recent, and frequent visitors. The purpose of this blog post is to provide insights
2 comments
Read more

Characterize your website.

When I learned about each subject my professors always lectured on the importance of tracking engagement to determine the success of any campaign, ad, blog, website, etc. It is crucial to analyze the characteristic patterns to oversee the actions taken with content.  There are many types of metrics to record the effectiveness of any media content whether it be a blog, social media post, website, or advertisement. The metric I chose to highlight for this blog post is Visit Characterization in websites. Visit Characterization is commonly used in web analytics to review the amount of traffic visitors move on and off a website. Components that make up the characterizations of the visits to a website include entry/landing pages, the duration of the visit on the website, and the click through rates & ratios.  Entry and landing pages are the first visuals of the website connecting with a visitor. Entry pages are the starting pages to the website, usually it has different tabs with other U
1 comment
Read more