The life of Nic

Every new company requires different necessary assets to build a successful platform. During the COVID-19 pandemic many businesses new and old have learned the impact of social media to be a main outlet to reach consumers. “ Although 97% of Fortune 500 corporations are on LinkedIn, 84% are on Facebook, and 86% are on Twitter, many brands entered the social media front lines without a clear strategy.” ( Quesenberry 2018) In attempting to launch a company platform virtually, how does one know what platform would be most effective?  The approach to determining the right strategy for a company to participate in social media will vary. As I stated before each company requires different assets. One of the first steps in figuring out what social media platform is best for a company is to find the target audience. The audience will include the types of people that will support the company’s platform. Through demographics and psychographics, companies IMC specialists will encounter the gene...

Web analytics are a strategic way to find out who the target audience is based on the interactions with the content posted. According to the Bulldog reporter, “Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey.”  There are a variety of visitors that will visit a company’s website, if you review my blog post on visit characterization you can review the characteristics that can determine the effectiveness of a website. This post will highlight the metric components of the audience that will encounter a website. Visitor Characterization focuses on the actual people that will be visiting the website and the amount of times they return to the site. The components I will review over this blog post is the return, repeat, recent, and frequent visitors. The purpose of this blog post is to provide insi...

When I learned about each subject my professors always lectured on the importance of tracking engagement to determine the success of any campaign, ad, blog, website, etc. It is crucial to analyze the characteristic patterns to oversee the actions taken with content.  There are many types of metrics to record the effectiveness of any media content whether it be a blog, social media post, website, or advertisement. The metric I chose to highlight for this blog post is Visit Characterization in websites. Visit Characterization is commonly used in web analytics to review the amount of traffic visitors move on and off a website. Components that make up the characterizations of the visits to a website include entry/landing pages, the duration of the visit on the website, and the click through rates & ratios.  Entry and landing pages are the first visuals of the website connecting with a visitor. Entry pages are the starting pages to the website, usually it has different tabs wit...